PHARMA at 41 Cooper Gallery at The Cooper Union

Opening Tuesday, November 1st at Cooper Union is an exhibit titled PHARMA, that shows shifts in the graphic identities designers establish to promote of pharmaceutical companies and products. From the press release:

“PHARMA will exhibit such themes as: emergence of avant-garde promotionals due to the proliferation of new miracle drugs, like Penicillin; the evolution of pharmaceutical marketing and the agencies that serviced the industry; the establishment of the FDA and regulation of drug marketing; how drug aesthetic’s pervasiveness prompts spoofs, is source material for artists, and allows for a new niche of products such as ‘cosmeceuticals’…The exhibition highlights a defining change, as the marketing of brand name drugs to the consumer marked a paradigm shift in medicine away from physicians and into the hands of pliable public opinion.”

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