I don’t know how I missed this silly quiz the NY Times ran back in September as part of an article about patient amenities and hospitality influenced design in hospitals.
In a highly competitive field, patients — sometimes now referred to as “guests” — appreciate amenities. The tactic works. “We found that patient demand correlates much better to amenities than quality of care,” said Dr. John Romley, a research professor at the Leonard D. Schaeffer Center for Health Policy and Economics of the University of Southern California, who has studied the trend. That means that hospitals can improve their bottom line and their reputation by focusing more on hospitality than health care — offering organic food by a celebrity chef rather than lowering medication errors, for example.
The article provides very few real insights and completely ignores years of evidence that make s strong case for patient comfort as a measurable factor in a speedier recovery…but I must admit taking the “quiz” is enjoyable. I managed to get 11/12 – and the one I got wrong is a private “medspa” within a hospital so I don’t think it should count against me!